Fashion and textiles to be more specific, have always gone hand-in-hand when it comes to technology. Levi's known for its' authentic, innovative, and classic presence partnered up with Google's ATAP's Project Jacquard. This innovative jacquard makes it possible to weave touch and gesture interactivity into any textile. Google took foot in Levi's Commuter collection to create the Commuter Jacket. With the touch of a jacket sleeve like tapping or swiping it will activate functionality. It is made to help urban commuters on bikes have ease of access to their maps, music, or even a phone call that is wirelessley set up through their cell phone. Levi's is thoughtful and reflective by pushing fashion forward in innovative ways when it comes to thinking about the future and customers as well.