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With a powerful internet driven world we live in today, many traditional brick-and-motor stores have had to change their ways in how they sell to their customers. The digital world can move too fast at times to keep up with and how much people shop online. Recently, many of those stores we grew up with seen at your favorite local mall are starting to close down at a rapid pace. Stores like Macy's, Jc Penney's, Sears, The Limited, and BCBG Max Azria have sized down or completely closed all of their stores. Store memberships and private label brands is now shaping the way retail works. Exclusivity, early access to sales, wide range of choices, and no brand compliance rules having to deal with discounting boundaries help growth of sales and customer loyalty. Learn how brands like Amazon and Fabeletics are strategizing to shape the new face of retail here and here.