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With menswear sales rising especially within the active wear division, men are looking towards a more relaxed way of dressing- appealing towards urban busy lives. That being said there have been trends rising in the cycling clothing gear within the men’s cycling subculture. Brands like Le Coq Sportif and Dafine Fixed designing trend forward gear with bright colors and prints. Cycling clubs and teams meet every week grabbing donuts in the a.m. and competing in street drag races by night. Their own lingo and vocab traded between one another as they walk in their own individual style repping their favorite brands.
