Hangar, a sustainable British/Japanese brand took things out of the box when showcasing their new collection. They took their lookbook to a whole new level when using holograms with 2D models reflecting how the garment will look worn and posing at the same time.
They used intaglow as their resource for holograms. Intaglow is a creative technology agency specializing in immersive, interactive holographic displays. A new approach to visual merchandising.
Hangar's recent collection, "Spring Demon" was inspired by a futuristic Tokyo girl gang, set in a post-apocalyptic world. This collection was filled with t-shirts with large graphic logos, chokers, body suits, outerwear with dramatic eyelets that reflected their inspiration heavily.
Hangar is seen as a brand that is moving with the current times, pushing the limits of latex usage, as well as being eco-friendly and stylish at the same time.